Ercolano, NA.
Since 2018.
Three people. All work in-house. Digital marketing for Italian businesses that want numbers, not reports about numbers.
Glory Designs started in Ercolano in 2018. Giovanni Ferrara had spent six years managing paid search and SEO campaigns for a mid-sized digital agency in Naples, long enough to see a consistent pattern: clients were paying for campaign management but rarely understanding what was happening with their money, and results were often explained rather than demonstrated.
The agency model had become one where account managers explained why results were expected to improve next quarter, rather than one where strategists built things that actually worked. Giovanni left to do the second kind.
Ercolano is not the obvious location for a digital marketing agency. It sits between Naples and the Vesuvio National Park, better known for the Herculaneum archaeological site than for its tech businesses. But it is where we are from, and it means that when we work with Campania-region clients, we understand the market they operate in — the search behaviour of people in Naples and the surrounding province, the hospitality and food sector that drives much of the regional economy, and the professional and legal services sector that is concentrated in the city.
The team is three people: Giovanni handles SEO strategy and client relationships. Sofia manages all paid media — Google Ads, Meta Ads, display, and programmatic. Davide leads content strategy and production in both Italian and English. All client work is done in-house. We do not manage campaigns with freelancers or use white-label services.
We have a minimum engagement length for a reason. Digital marketing channels take time to produce compound results. An agency that accepts one-month engagements is either confident they can show superficial early results, or unconcerned with whether the work actually works. We prefer longer relationships and honest reporting.
All client work is handled in-house by our three-person team. No outsourcing, no white-label services. When you work with Glory Designs, you work with us directly.
The team.
Giovanni founded Glory Designs in Ercolano in 2018. Before that, he spent six years running paid campaigns and SEO projects for a digital marketing group in Naples. He returned to the Campania region to work directly with local businesses rather than managing accounts at arm's length in a large agency structure.
Sofia manages all PPC and paid social campaigns at Glory Designs. She has handled accounts ranging from €500 per month local campaigns to €80,000 per month national e-commerce accounts. Her background is in data analysis, which means every recommendation she makes comes with numbers behind it.
Davide leads content strategy and production. He writes and commissions content in both Italian and English, with a focus on the keyword research and intent mapping that separates content that ranks from content that just occupies space. He previously worked for a media group in Rome covering the tech sector.