Your email list is the only audience you actually own.

We design and manage email marketing programmes that treat the inbox as a high-value channel rather than a broadcast tool. The difference is segmentation and sequence. Sending the same email to your entire list is inefficient — the people who bought last week need different messaging from the people who have never purchased. The people who clicked your last five emails need different content from the people who have not opened anything in three months.

For new contacts, the welcome sequence is the most important thing we build. First impressions in email determine whether people will open future emails. A well-structured welcome sequence (5-7 emails over 14 days) typically generates 3-5x the revenue per subscriber of a normal broadcast.

Abandoned cart sequences, post-purchase sequences, re-engagement campaigns, and promotional sequences all have different goals and different optimal structures. We map these and build them in whatever email platform you use — Klaviyo, Mailchimp, ActiveCampaign, Brevo — or recommend the right one if you are starting from scratch.

Deliverability is the foundation of everything. We maintain list hygiene, set up proper domain authentication (SPF, DKIM, DMARC), and monitor sender reputation metrics. Emails that go to spam are wasted entirely, regardless of how good the content is.