Analytics & Reporting

Data that answers questions rather than generating them.

Most businesses have Google Analytics installed. Very few have it set up correctly, or have the goals configured to measure what actually matters. We implement, audit, and maintain analytics infrastructure that produces decision-useful data — and turn it into reports that your team can act on.

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Analytics implementation is not a five-minute task. Google Analytics 4 requires careful configuration of events, conversions, and data streams. If you are running paid ads across Google and Meta, cross-channel attribution needs to be set up correctly or you will double-count conversions and misallocate budget. If you have an e-commerce site, purchase tracking, revenue attribution, and product performance need configuration that GA4 does not do automatically.

We audit existing analytics setups, identify gaps and tracking errors, and fix them. Common issues we find include: self-referral traffic inflating session counts, spam traffic distorting geographic data, conversion goals counting the same action multiple times, and paid traffic attribution being lost due to UTM parameter problems.

Search Console integration, Google Ads data import, and GA4 audience building are all configured as standard in our analytics setup. For businesses that need custom dashboards — accessible to a leadership team who do not want to log into GA4 — we build Looker Studio dashboards that surface the metrics that matter for your specific business questions.

Monthly reports are not PDFs of screenshots. They are analysed summaries — what happened, why we think it happened, and what we are doing about it. Numbers without context are not reporting. They are noise.

Real results

A retail business in Naples discovered through our analytics audit that 34% of their reported conversions were duplicate events — a configuration error that had gone undetected for 18 months and distorted every decision they had made about their marketing budget.

A tour company running five ad campaigns across two platforms had no accurate cross-channel attribution. After implementing proper tracking, they discovered two campaigns were profitable and three were losing money — and reallocated accordingly.

Questions about this service

We already have Google Analytics — do we need this?

Most GA setups we audit have significant configuration problems. Having GA installed and having it working correctly are two different things. A 30-minute audit call will tell you whether your current setup is producing reliable data.

What reporting format do you use?

We use Looker Studio for live dashboards and written report documents for monthly summaries. The dashboard is shared with your team and updates in real time. The written report is sent on a fixed date each month and includes analysis, not just numbers.